Inside the scan
What the free SEO and AI search audit measures
One URL in, one prioritized report out. The auditor combines a raw server fetch, a robots.txt and firewall probe, sitemap and structured data validation, and Google PageSpeed Insights into a deterministic score, then uses Claude to explain each fix in plain English with copy-paste code.
01MODULE 01
Crawl access for Google and AI search bots
The audit follows every redirect hop, reads X-Robots-Tag headers and robots meta tags, checks the canonical URL, and evaluates your robots.txt rules for Googlebot, Bingbot, OAI-SearchBot, PerplexityBot and 13 other crawlers. It also requests your page with real AI bot user agents to catch firewalls that block them.
02MODULE 02
Content structure that AI answers can quote
AI Overviews and Perplexity lift short passages. The auditor measures how many H2 sections open with a self-contained 35 to 75 word answer, counts specific facts and statistics per 1,000 words, finds named sources and authoritative links, and flags skipped heading levels and missing semantic HTML landmarks.
03MODULE 03
Structured data and entity signals
Every JSON-LD, Microdata and RDFa block is parsed and validated. The report shows which core schema.org types are present, whether your business entity has a stable @id and sameAs links to profiles like Google Business Profile and LinkedIn, and whether phone, address, FAQ and rating claims match visible text.
04MODULE 04
Core Web Vitals from real Chrome users
Google PageSpeed Insights supplies 28-day field data from the Chrome UX Report for LCP, INP, CLS, FCP and TTFB on mobile and desktop, plus Lighthouse lab diagnostics such as render-blocking requests, unused JavaScript and CSS, image delivery and layout shift culprits, each with estimated savings.
What does the SolutionsGuru SEO auditor check?
It fetches your page the way search and AI crawlers do, then checks redirects, robots.txt rules for 17 search and AI bots, firewall blocks, indexing and snippet directives, canonical tags, sitemaps, Core Web Vitals from real Chrome users, structured data, answer-ready content structure and E-E-A-T trust signals, and ranks the fixes by impact.
How is AI search visibility (GEO) different from classic SEO?
Classic SEO earns a ranked blue link. Generative engine optimization earns a citation inside an AI answer from ChatGPT, Perplexity or Google AI Overviews. That needs crawlers to be allowed and able to read your HTML without JavaScript, sections that open with a short direct answer, specific facts and sources, and clear entity markup.
Is the score calculated by AI?
No. Every metric and the overall score are computed by deterministic code from your HTML, HTTP headers, robots.txt, sitemap and Google PageSpeed Insights data, so the same page gives the same numbers on every run. Claude only writes the plain-English explanations, rewrites and copy-paste fixes on top of those measured facts.
How long does an audit take?
Most audits finish in 60 to 120 seconds. The longest step is Google PageSpeed Insights, which loads your page on a simulated mobile phone and desktop. The crawl checks, robots.txt matrix, sitemap walk and structured data validation run in parallel while PageSpeed is working.